the business world (or every aspect of our lives). However, keeping up with new technologies can be a lot harder than it looks. Small and medium-sized businesses company mailing list often run into trouble in this way, simply because they typically don't invest as much as larger companies in their IT departments. SME advice for your business Fortunately, there are different ways for your SME to keep up with changing trends, and even to master them. Here are some small business tips that every small business should take to heart:Define an IT strategy Competitor monitoring Leverage specialist media and publications Refine Google Alerts Participation in webinars and networking events Partnership with social media influencers Partnership with YouTube vloggers Let's take a closer look at each of these steps and see why they are important and what they can do for your small business. Define an IT strategy Having a well-developed IT strategy can help you keep up with changes in the digital business world. A good strategy should allow IT to be flexible enough, with the ability to grow and adapt to changing business goals. The first step towards defining or improving