Your logo design serves multiple functions. Let us take a closer look at each of them. Your logo design fosters brand recognition and trust. Logo design is a tool for branding and marketing that can be used to represent a company. Simply put: your logo represents your company's brand. It's something straightforward that your customers will come to trust and recognize as you build brand loyalty. Every day, we see the logo design; the majority of logo design is used in a business context or to represent a business.