Mar 02, 2022
In Welcome to the Forum
They were caught by the witness Adrián Bertol , a Phone Number List member of the Advisory Committee, among other responsibilities, at AI Network , who opened the Phone Number List Forum by emphasizing the importance that artificial intelligence is having today. «Artificial intelligence is in absolutely everything; both in the content of companies and in the day to day of our lives. And Phone Number List we are talking about something that is already moving the world and will continue to move it in the next ten years », he stated. Next, it was the turn of Pilar Valcárcel , Country Phone Number List Manager at Taboola , who focused her presentation on analyzing the evolution of content Phone Number List consumption . “AI has made content find users. This represents a great advance in the advertising sector and in turn helps advertisers to develop their campaigns more effectively, ”she said. After Phone Number List her, Antonio Pajón , Head of Sales at RTB House , was in charge of presenting how AI works in campaigns through different technologies. “We recommend brands to work in safe Phone Number List environments. And it is that, depending on the profile of the consumer, the campaign impacts the Phone Number List consumer in one way or another », he declared. Is AI changing the way we communicate with brands? For his part, Fernando Cano , Managing Director HVoice/H Human at Havas Media Group , analyzed Phone Number List how voice and artificial intelligence are changing the way of communicating with brands.