For example, maybe your potential customers are reluctant to sign with you because your prices are higher than your competitors. You can open up the conversation by saying, “When you consider your options, you may have noticed that our costs are a little higher than our competitors. We do it, and for good reason. Here’s why. This communication skill can help you disarm your clients when they hit a roadblock and keep them from asking you uncomfortable questions. Hold clients industry mailing list and lead with authority In every coaching relationship, there is one person on their toes (giving direction as a leader) and another person on their heels (giving direction as a follower). In a healthy coach-client relationship, your clients value your insights and listen to you as their leader. We teach you the skills you need to establish yourself as an authoritative peer, such as how to: Know exactly what you need from your customers . That way, instead of taking advice, you can explicitly steer them in that direction. If they're counseling you, they don't need you! Set up a meeting on your terms . Tell your clients when you are free and set ground rules and an agenda for each meeting. Do not hold meetings unless key decision makers are present.