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Village live Fun & entertainment
Jul 31, 2022
In Welcome to the Forum
In early 2017, I wrote an article "Campus Social Products, Is It Worth Doing? ”, when the article was published, SnapChat, a social product that started from the campus crowd and focused on the burning function after reading, was submitting an IPO application to the New York Stock Exchange, planning to raise $3 billion at a valuation of $25 billion. But I never thought that SnapChat’s share price has been falling since its listing. By the beginning of 2019, the share price had dropped from $29 to less than $5. This is exactly the same as Renren, which went public in 2011. After the listing, user activity fell b2b data off a cliff, and various diversified businesses were fruitless. Now I see some of the campus social products mentioned in the article at that time, black and white campus, 11:11, Xiaoyou, no secret, carved table, Here, tree hole, baa, etc., without a sigh, it seems like a lifetime. In the article two and a half years ago, what I mentioned most about the social products from the student crowd was the creative point of the product itself, how to solve the problem of the social relationship chain through novel and unique gameplay. Today, in the fax number database field of online social networking, WeChat's status has not been impacted, and it is still accelerating its iteration. However, from the perspective of capital circles, in fact, the attention to the new generation of social products has become stronger and stronger. After all, the birth of WeChat has been born. eight years.
From the Campus Crowd, Is There Still a Chance to Make Social Products? content media
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