Video and connected TV have been mired in controversy. For example, Netflix insisted in May of last year to withdraw its investment from Georgia in the wake of anti-abortion laws. TikTok and Pandora, among other brands, suffered in Phone Number Database when an app with illegal content began showing ads for their service. Also in mid-2019 , there was even talk that traditional TV threatened the business of YouTube and Phone Number Database Study: Working from home can make us less creative Related Notes Roku is the real rival to beat in the streaming industry The Roku platform invests 150 million dollars in Phone Number Database to reinforce programmatic advertising .
With its metering utility, Roku wants to Phone Number Database destroy the advertising business of traditional TV Beyond the high cost that brands had to pay for not Phone Number Database to the most suitable providers, this advertising incident reveals one of the great challenges of this channel. As it happens in other similar channels, such as mobile-ads , search, social and others, it is sometimes a real challenge for companies to verify that their investment is in fact paying off. Not only is it sometimes difficult to verify the return, but there is also the danger of this Phone Number Database of fraud. Of course, this fraud incident doesn't mean brands should shy away from connected TV and streaming .
It just means that they need to be extra careful when allocating their budget to these channels. More importantly, it means that Roku, rivals and allies will Phone Number Database to work with even more emphasis on transparency and accountability in this market. Otherwise, whatever trust there may be in advertisers will continue to erode over time. Recommendations to brands It is also crucial to mention that not only in streaming and connected TV are advertisers exposed to advertising fraud. In February , a type of scam was Phone Number Database that sought to affect the income of web pages that use Google AdSense. In apps alone.