There has been a lot of buzz around growth hacking in recent years. However, people always mean different things when they talk about it. We decided to turn to someone with experience in growth hacking to reveal what it really is and how to use it in your business. Aladdin Happy is one of the founders of Growth Hacking Idea - messaging community, where he shares short and actionable growth hacks twice a week. He is also the author of "TOP 101 Growth Hacks", which has become one of the best-selling books on Amazon. Let's take a look at the hacks he shared with us
Thank you so much Aladdin for taking the time to answer all my questions!— There has been a lot of talk about growth hacking for a few years while people still mean different things when they say “growth hacking”. How do you define it?— For me, C级执行名单 growth hacking is first focusing 100% on growth throughout the AARRR funnel (AARRR = Acquisition -> Activation -> Retention -> Referral -> Revenue). By 100%, I mean everyone in the company is focused on one thing: growth. “What is our #1 goal? - The growth ! » You and everyone on your team use high cadence testing to achieve this goal: you generate/find, prioritize and test many different ideas and measure the results. Some of your ideas will fail, others will succeed and improve your growth by a small percentage. These small improvements cumulatively generate tangible growth.— How should a Growth Hacker cooperate with the marketing department?— In order to produce the greatest efficiency, full access to improve any aspect of the business is required. All departments (HR, sales, marketing, support, etc.), everyone in the company needs to focus on growth, including executives and especially the CEO.Perfect
Growth Hacker - it's not a person, it's a mindset that should be part of every person in marketing and all other departments. This mindset should be an integral part of your company culture.Can you hire a Growth Hacker, who will change your corporate culture, the mindset of everyone on your team, if you and your team don't want it?No.You can hire a Growth Hacker, who will be the only person with a Growth Hacking mindset, but their results, their effectiveness will be very low.If you already have a team that doesn't have the Growth Hacking mindset, you can hire a coach, but you as the CEO should be the first to apply that mindset. If a member of your team is unwilling to follow through and apply a new mindset, that person should be replaced. Everything is connected and interdependent
.Here is an example. One day, I created a growth hacking training for my team to help them embrace the growth hacking mindset. It lasted 5 hours. A week later, one of my developers generated and tested an idea that saved us $200,000 in marketing. He applied the Growth Hacking mindset to his area of responsibility (programming), focusing on growth and achieving results that were impossible to achieve by hiring a lone Growth Hacker. This is how it works.— Do you think every company should have a growth hacker?- Should? No. Many companies do pretty well without Growth Hackers.Growth Hacking optimizes processes, optimizes costs, delivers 100 times more results for 100 times less money and 100 times less time. It is progress. Can you match that kind of efficiency? No. Your business will die. Any business that doesn't want to keep up with progress eventually dies. Do you want your business to die? No? Then you should track the progress.— Let's talk about Growth Hacking in action. Share a few companies that have used the growth hacking approach to success.— These are generally companies that did not exist 5 to 20 years ago.