Americans, based on 5,000 data points Phone Number Database that are constantly updated. Each of these citizens is approached individually by the company ( microtargeting ) as much as possible on the basis Phone Number Database of their OCEAN personalities. For example, during the Trump campaign, Cambridge Analytica served 40,000 to 50,000 different ads every day . According to Scout , not only are ads being Phone Number Database deployed by the company, but also bots (PDF), Facebook dark posts (which are only visible to the targeted person), A/B testing, and networks that produce fake news.
The message is personalized and Phone Number Database served by Analytica, after which the response is analyzed and leads to an automatic follow-up script. More of the same or addressing a different personality aspect. The Phone Number Database next step is to automatically create fake videos on YouTube to substantiate the message. Scout calls this strategy weaponized artificial intelligence propaganda. Before the Trump Phone Number Database campaign, Analytica measured which topic with which approach resonated best with Trump voters in which place, and then planned a live Trump election meeting in that place with that theme and that approach.
Potential Clinton voters were Phone Number Database discouraged from voting with Facebook dark posts, especially voters of color. By approaching American voters on an individual level, it was impossible for election watchdogs to monitor Trump's ads: they were not visible to third parties. The emergence of Cruz, but especially of Trump and Phone Number Database Brexit, show that the approach is effective. According to research by founder Kosinski , using this type of microtargeting in Facebook campaigns based on OCEAN personalities can lead to 63 percent more clicks and 1400 extra conversions.