Of the important information gleaned Executive Email List from the market research. The analysis of the information provides a critical stepping stone for gaining a competitive advantage over the completion in a market. The insight gained from applying the statistical and analytical methods and techniques of applied social sciences, offer support for decisions that can Executive Email List create a competitive advantage. A competitive advantage is the golden grail of business, everyone wants one, but not everyone will do the work required to get one.
Businesses have realized the Executive Email List relevance of the demographic information provided by market research since the advent of widespread communication. Sponsorship of early radio programs in the early 1920's most likely lead to the formalized market research Executive Email List programs of today. However, the true history may stretch back to the formation of communities at river crossings because of the habits observed of people tending to cross the river at a specific site. Primary Research and secondary research make up the two major classes of market research conducted today.
Primary Research is actually divided Executive Email List into two subdivisions which are qualitative and quantitative research. In the terms of market research, the quantitative approach is one where a researcher asks a limited population a specific narrow-based question in hopes of being able to apply the compiled answers mathematically to the general population in an Executive Email List unbiased way. Qualitative research asks broader-based questions of larger populations. The researcher receives narrative answers that are then interpreted for themes and patterns exclusive to the participants.