How to judge the quality of a group's operation, a very important point is whether the operation of the group is rhythmic and planned. Take country email list the product sharing group as an example, how many times a day is recommended in the group, when to recommend, when to make a preview, when to have drag interactions, when to organize special deals, and so on.
In the same way, when you are an industry group, you should also plan clearly, when to release industry information, reports, when to do activities, and when to invite experts to share courses. The operation of WeChat group must not be random, it has its own operation plan, so that your group members will have a memory of you and will abide by your rules.
2. Group operation by channel
In order to mobilize the activity of the group and the satisfaction of users, it is necessary to plan more activity columns. Let's take product sharing as an example. It seems to be pushing products in the group, but it is essentially a category or platform product operation.
Therefore, you can do single product recommendations, category specials, and brand sharing. You can also plan activities such as group purchases, spikes, tastings, and listings, rather than simply listing products.
If there is no product sharing with content and activity attributes, the success rate of recommendation will be greatly reduced. By extension, when you are doing other communities, do you consider some channels to give users a reason to stay in the group?
Of course, the more channels in a WeChat group, the better, but to keep useful ones and introduce new ones.
3. Build more temporary activity groups
Don't organize all the activities in one group, because the activities you do are not everyone's interest. If there is too much content that others are not interested in, even if it is disturbing, users will not read all of it. Secondly, from the perspective of the participants, the special group is more likely to create an impression and a sense of delivery in the minds of users, especially offline activities.
Therefore, I suggest that when organizing a single event, it is best to form a group alone, and then disband after the event. However, it is necessary to synchronize the exciting process of the event into a large group to stimulate the interest of others.