I hit a wall a few months back when my campaigns stopped bringing in the same numbers they used to. The traffic was decent, but the payouts felt thin, and it got frustrating seeing clicks that didn’t really move the needle. I tried switching verticals a couple times but just burned through more budget.
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It’s strange how in business one small decision can flip the outcome completely. You can push for weeks without results, then change one element — a partner, a strategy, even a headline — and suddenly the whole picture looks different. It makes you realize how fragile progress can be, but also how quickly momentum builds when things finally align.