When you think about it, companies like Wikipedia rank really well because they're constantly writing long-form posts and people are upgrading them over time. That's what you want to do too. Long form content can do very well over time. MORE: 7 Tips for Writing Killer Blog Posts That No One Else Has Written What not to do when writing a blog post In the good old days, companies like eHow generated a lot of content for content's sake. They were paying poor quality writers a penny of a dollar to write a 300-500 word article. How But in today's online ecosystem, that no longer works.
Google eventually released whatsapp database an algorithm update called Google Panda , which pretty much stops blog posts and low-quality content from ranking. Google Panda_Single Grain Sometimes silly blog posts still slip through and avoid detection. Readers can spot poor quality from a mile away and remember it. Once, when I was installing a bidet in my Las Vegas home, I googled and found an eHow article. guess what? The title of the article was related to how to install a bidet, but only explained what a bidet is. my immediate reaction? "This article is crap.
Why is it ranking for this keyword?" I never went back to eHow after that experience. Free Bonus Downloads: Get free resources to learn how to repurpose and use old content. Click here to download for free now! We've helped Fortune 500 companies, venture-backed startups, and companies like yours grow revenue faster . get a free consultation study your competition Whenever you're trying to rank for something, you should look for the keywords you're trying to rank for. Use tools like BuzzSumo and Neil's Social Media Analyzer .