An email can be one of the best mediums you can use to convert more leads for your e-commerce business. It has the power to bring traffic to your online store, it's the perfect vehicle to bring your content to your consumers and can outshine social media on any occasion. Email marketing still works. According to the data: Emails can have an ROI of almost 4300%! 77% of people prefer to receive permission-based promotional messages via email (compared to direct mail, text, phone or social media). Consumers who buy products via email spend 138% more than those who don't receive offers via email. 73% of millennials identify email as their preferred means of business communication. email advertising Why is that? Because there is too much noise in social media.
Too many tweets and too many Facebook company logo design posts (organic and paid). This is why email marketing can work better than social media. An email message gives you the space to focus on your target customers and personalize your message to them only. In one of his many articles for authority sites such as Business2Community , our CEO Mario Peshev, an expert in developing e-commerce systems, listed ineffective email marketing as one of the critical threats that are killing e-commerce businesses . And he is absolutely right! You need to create a strategy to try to add every new customer to your mailing list. Prepare an automated email sequence for new customers that revolves around the onboarding process and the possibilities of your relevant products. “Use your email marketing strategy by sending regular campaigns, upsell opportunities; unique offers, promotions, discount code for registered users or anything else that fits your business plan and will target your customers. -
Mario Peshev, CEO, DevriX So promote your landing pages and encourage people to subscribe to your newsletter. You can do this with different lead magnets such as contests and giveaways (guides, product samples, e-books). Test and improve your email marketing campaigns in the process. You probably won't generate sales with one or two emails a month. You need to create mailing list segments, test different types of content and visuals, and monitor what your subscribers respond to the most. Send people welcome emails and give them something special to get started. If they order a product, send them an email saying their product is coming, let them know about the products, give them updates, and post fun news related to your products or brand. 8. Advertising your best products Your social media promotional efforts should aim to attract your audience to your key products,